Mar 26, 2019
So, you want to grow your real estate business, but you’re on a limited budget, and you don’t know where to start. Are there creative ways to extend your reach that don’t cost an arm and a leg? Are there hidden profit centers in your business? What steps can you take to build your brand and increase your revenue now—and make your business more attractive to buyers when you’re ready to sell?
Roland Frasier is the Principal of DigitalMarketer, a firm that provides tools and training programs for individuals, teams and marketing agencies. The company also sponsors the annual Traffic & Conversion Summit, the largest digital marketing conference in North America. Roland also serves as the CEO of War Room Mastermind, a community designed to help founders grow their wealth. A serial entrepreneur known for facilitating exponential growth, Roland has bought, scaled and sold 24 businesses over the years.
Today on the podcast, Roland joins Oliver to offer advice on growing your real estate business. We discuss how to turn cost centers into profit centers and explore how buying a top podcast or Instagram account in your niche can yield a 10X return on investment. Roland also walks us through the process of doing deals with little or none of your own money and describes how to make your business more attractive to a buyer via recurring revenue. Listen in to understand how Roland grew a Facebook following of 1M in just eight months and learn why he is investing in brand-building, relationships—and 3K bottles of wine!
[0:27] How Roland got into the business of buying and selling companies
[2:35] How Roland maintains a relaxed demeanor
[4:22] How Roland prepares for a negotiation
[7:22] Roland’s first real estate deal
[11:29] Roland’s insight on choosing action with multiple benefits
[12:52] The hidden profit centers in a real estate business
[18:32] Roland’s approach to growing a business
[21:57] How to do deals with little or none of your own money
[30:35] How to leverage media platforms to scale your growth
[33:04] Roland’s advice on making your company more sellable
[38:39] How Roland grew his Facebook page to 1M followers in eight months
[47:45] How to vet a digital marketing service
[51:20] Roland’s take on how the blockchain may impact real estate
[56:34] Why Roland is unwilling to ‘bet the farm’
[58:55] Roland’s secret to staying calm and avoiding stress
[1:04:02] What Roland is investing in at present