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Founders Club - For Real Estate Entrepreneurs

Apr 21, 2020

How to Reprogram Your Subconscious Mind In the Wake of the Coronavirus Pandemic ft. Michael Bernhoff on Founders Club


Are you struggling to deal with overwhelm and anxiety in the wake of the coronavirus pandemic? Worried about financial repercussions? Struggling to adapt to the “work-from-home” lifestyle? Looking for some help to reign in negativity and swing into action mode? 

Michael Bernhoff is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry.

In this episode, Bernhoff joins Oliver to reveal how you can reprogram your subconscious mind to better deal with your personal and professional life in the wake of the virus outbreak. You will learn how to advertise, communicate, protect and grow your business in these trying times.

This show is a particularly relevant and inspiring one considering the current situation, and is full of actionable tips to help you out. We hope you enjoy this show!  

Key Takeaways:

  • 01:53 – Why effective communication (with others and with yourself) is the key in these trying times
  • 03:42 – Wake-up call for all us 
  • 06:16 – How can we reign in negativity right now?
  • 07:20 – The FOUR big areas of marketing
  • 08:44 – Importance of visualizing life beyond COVID-19
  • 11:17 – Language – your greatest asset 
  • 13:07 – How are mentally tough business owners dealing with this crisis?
  • 13:27 – Being brutally honest with employees
  • 14:41 – How reaching out to your customers can help you protect your business
  • 16:12 – Has life been too easy for us?
  • 18:50 – Creativity will see you through
  • 20:51 – Innovative ideas for selling real estate
  • 25:42 – The THREE P’s of success
  • 25:42 – Adapt and PIVOT
  • 26:06 – PROGRESS – are you expanding your circle of influence?
  • 28:15 – PROSPER – every cloud has a silver lining
  • 29:09 – Displaying empathy and doing your bit for the society
  • 34:02 – Leveraging your transferable skill-sets for a career change
  • 36:02 – NOW IS THE TIME 
  • 37:58 – With competition at all-time low, this is THE TIME to work on your business
  • 39:33 – How Michael is going all out, working for the greater good, and in the process, building incredible brand goodwill
  • 43:11 – Do we have a propensity for negativity?
  • 48:47 – Getting the right perspective
  • 50:25 – What actions can you take to reign in negativity, and combat the current situation?
  • 55:35 – This is not going to go on forever
  • 58:16 – The idle mind is the devil’s workshop
  • 59:49 – Feeling down and out? Simple hacks to help you get started
  • 01:03:00 – Need help overcoming a negative mindset? Go to Call 2 Action or text the word “Future” to 202-759-4210
  • 01:05:39 – How to avoid being impacted by negative news
  • 01:09:35 – Going digital to protect your business
  • 01:11:34 – Morning routine to set you up for a productive day 
  • 01:14:40 – How to deal with negative people in your life
  • 01:18:37 – How to market your business considering the changing dynamics?
  • 01:25:12 – Parenting tips for dealing with kids while you are stuck at home
  • 01:29:21 – Flipping the problem to help you cultivate the right mindset
  • 01:39:40 – Looking back, what is the one thing that Michael would have done differently?



“The next 10 years of your life are going to be defined whether you got stuck to Netflix, or you did what needed to get done”.

“Communication is the most underdeveloped and underutilized asset that we have as human beings”.

“We will be judged as human beings in the next 90 days on how we live, how you treat your money, how you treat people what you do right now, the next 10 years of your life are going to be defined whether you got stuck to Netflix, or you did what needed to get done”.

“There's never been anybody that in this world that was reliant on others that succeeded permanently”.

“My wife and I putting in 100 hours a day, right? Right now, because you like sports, how do you win a game? Someone has to screw up. Somebody dropped the ball, and I'm going to pick it up and I'm running into the end zone”.

“Success is dramatically inconvenient”.

“We are in a land grab for eyeball right now”

“It is easier to be negative because it takes zero effort and the unconscious mind wants the easiest path”.

“We are bigger than what we're dealing with”.

“If you lose everything, you don't lose everything. Because the man you are today is a person that has things you didn't have before”.

“The idle mind is the devil's playground. When we're making progress, we feel good. Have you ever met anybody that was depressed while they were doing push ups?”

“The world rewards those in motion. Get moving”. 

“It's time to accept the power of your own influence”.


Founder’s Club

Oliver Graf

Michael’s Website

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