May 21, 2019
Social media can be an incredibly valuable tool for growing your real estate business, but most realtors and agent teams fall short by focusing on themselves and posting the same old uninspiring content. To win online, you have to connect with the people in your target market. So, how do you build rapport with the community through social channels? What types of videos build the most engagement? How do you create quality content, even if you can’t afford an in-house media team?
Connect with Founders Club Host Oliver Graf on Instagram
Steven Amaya is the entrepreneur behind Amaya Group Real Estate, one of BombBomb’s Top 10 Real Estate Video Influencers of 2018 and the REAL Trends 12th-ranked team in the state of California. Steven’s team is known for their focus on community ties, and A|G’s social media content makes them the best local guides in Moreno Valley.
Today on the podcast, Steven joins Oliver to share his definition of ‘the human touch’ and explain how A|G uses media to connect with the community. He offers insight around marketing with video, describing the types of footage the team shoots and the advantage to filming client testimonials. Listen in for Steven’s advice on taking advantage of Instagram stories and learn how to grow your business with hyperlocal social content!
[1:26] Steven’s definition of ‘the human touch’
[3:49] How A|G uses media to connect on another level
[7:26] Steven’s real estate journey
[10:45] Steven’s insight on marketing with video
[13:28] The types of videos A|G shoots
[17:14] How A|G makes it easy for clients to leave reviews
[21:49] Steven’s advice for agents without a media team
[24:01] What content is winning in Instagram Stories
[27:11] Steven’s tips for growing your business with media
[28:22] What Steven wishes he’d known when he started
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