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Founders Club - For Real Estate Entrepreneurs

Sep 29, 2021

What are strategies used by one of the top brokers in the United States to build a multi-million-dollar real estate empire in a startlingly short period of time?

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Our guest for today is real estate broker, author, and reality TV star, Ryan Serhant who shares with us his wisdom on biting off more than you can chew, creative real estate marketing strategies, and correctly channeling your biggest fears.

Ryan chunks down his business philosophy so that you can easily follow along. And, he wraps up this show by sharing his exciting plans for “building a brokerage of tomorrow”.

We hope you enjoy this show!

Key Takeaways:

00:00 – Ryan’s background information

01:54 – Do not rest on your past laurels and focus on the future 03:25 – How to correctly channel your fears

06:44 – Burning your boat and fuelling your drive

09:00 – Why biting off more than you can chew can be a good thing

11:29 – Getting kidnapped in China to selling a $140 million house in Florida – Ryan entertains with some of his craziest stories

16:42 – How did Ryan end up cracking the biggest deal of his career?

18:42 – How does Ryan find super-high net-worth buyers of luxury real estate in NYC?

21:24 – Building a new real estate business from the ground up – how to find new leads and get sales

26:30 – Does Ryan prefer to dabble in development?

29:38 – Does Ryan ever cut his commission to close a deal?

31:36 – About Ryan’s new office which he has designed like a cool clubhouse

33:16 – Using creative marketing strategies to sell in a tough market

35:02 – Ryan’s favorite Million Dollar Listing New York episode 37:14 – Using video marketing for selling real estate

39:22 – The ONE key to winning on social media

40:10 – Here’s how you can get your hands on Ryan’s course

45:14 – What is the biggest mistakes that real estate marketers make when reaching out to prospects?

47:52 – What motivated Ryan to start this own brokerage?

51:40 – Building the brokerage of tomorrow – Ryan shares his exciting vision

56:02 – How to maximize your potential

57:46 – Some final parting wisdom from Ryan


“You're only as good as your last deal. So like, no one cares about what you sold a year ago, they didn't care about what you're selling right now. And that's important to me. So, I'm very focused on the future”.

“I think that fear of failure guided me a lot in the beginning. But now, I focus a lot more on my fear of wasted potential”.

"Push yourself, push yourself up against the financial wall. There is nothing more motivating than debt”.

“People are so afraid of the future, that they allow their fear of the future to predict the future”.

“If you focus on the work, the work will take care of you”. “If you drive a flashy car, you deserve a flashy home, and I've got one for you”.

“If we don't consistently create conversation, then we're hidden”.

“Be vulnerable and show them that you need help and show them that you want, and hold them accountable, and trust me they will”.


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