Apr 23, 2019
Are you still avoiding video marketing on social media? At best, you’re leaving money on the table. At worst, you’re putting yourself out of business. Why is video such a crucial sales strategy? How do you make an industry like real estate entertaining? And what is the formula for creating videos that sell $hit?
Connect with Founders Club Host Oliver Graf on Instagram
Billy Gene Shaw is the founder of Billy Gene is Marketing, a digital marketing firm out of San Diego, California. Billy Gene and his team specialize in teaching entrepreneurs how to leverage social media ads to generate leads and ‘turn clicks into customers.’ Billy Gene believes that entertaining with video is mandatory when it comes to social media marketing, and he is committed to helping clients capture attention online and master the skills necessary to generate big-time ROI.
Today on the podcast, Billy Gene joins Oliver to discuss the power of video in growing and scaling a business. He explains the idea of documenting your journey to build trust and the reason why being boring will put you out of business. Billy Gene also shares his formula for creating a successful video ad and offers insight around leveraging YouTube to target a specific audience. Listen in to understand why it’s okay to embrace your inner douchebag and learn how to create videos that successfully sell $hit!
[0:27] The power of video in growing a business
[2:28] The idea of documenting your journey
[7:48] Billy Gene’s insight on hiring a videographer
[14:32] Why your content must be better than butt cheeks
[17:44] Why it’s not too late to advertise on YouTube
[24:34] Billy Gene’s tips for creating a successful video ad
[30:26] Billy Gene’s take on ads for unsexy industries
[35:08] Billy Gene’s formula for creating successful videos
[36:04] How to generate attention up front in video
[40:40] How to demonstrate legitimacy online
[44:02] Why you should embrace your inner douchebag