Losing Everything & Rebuilding A $50,000,000 Multi Family Real Estate Empire 💸🏢 | Founders Club ft. Rod Khleif

Aug 27, 2019

How do you come back from losing $50M? Rod Khleif had achieved incredible success as a real estate investor, building a portfolio of SFHs and apartment complexes that grew his net worth by $17M in 2006 alone. And then came the crash. So, how did Rod recover and revive his real estate career? And what did he learn about finding true fulfillment along the way?

Connect with Founders Club Host Oliver Graf on Instagram

Rod combines his passion for real estate investing with his personal philosophies around goal-setting, envisioning and manifesting success as one of America’s top multifamily investment and high-performance life coaches. Rod is an accomplished entrepreneur, building several multimillion-dollar businesses and developing a real estate portfolio of 2,000-plus properties. He is also a community philanthropist, founding the Tiny Hands Foundation, an organization dedicated to improving the quality of life for children in Sarasota, Florida, and the surrounding areas.

On this episode of Founders Club, Rod joins Oliver to share the goal-setting system that helped him recover from losing $50M in the crash and explain what drew him back to real estate in the last couple of years. He offers an overview of the apartment buying process, explaining how to choose the best properties and markets for multifamily. Rod also walks us through his five-step weekly planning process for prioritizing what’s really important. Listen in for Rod’s advice to would-be apartment investors and get inspired to achieve true success and fulfillment!

Key Takeaways

[0:53] The goal-setting system that helped Rod recover from the crash

• Brainstorm list of everything you want in life
• Make it measurable (# of years for each item)
• Pick juiciest goal + top 3 for year on new sheet
• Write paragraph re: WHY each goal is a MUST
• Collect pictures and visualize things you want
• Journal on qualities necessary to achieve goals

[23:46] How Rod overcame depression after achieving his big goal

• Vision for future, other goals lined up behind
• Remove focus on self by giving back (e.g.: feed families)

[29:59] Rod’s 5-step weekly planning process

1. Celebrate what got done
2. Journal to capture magic
3. Single page of declarations (top areas of focus)
4. Must-do tasks for this week
5. Block time for things get further faster

[42:55] What drew Rod back into multifamily real estate

• Ability to scale faster
• Easier to buy than SFH
• ‘Team sport’

[45:30] Rod’s overview of the apartment buying process

• Decide between residential and commercial multifamily
• Build team (brokers, property managers, bankers, etc.)
• Align with investors with resources
• Brand self through LLC, add value on social for reach
• Educate self around joint venture vs. syndication deals

[57:56] Rod’s advice around the best properties to invest in

• Look for B and C properties in A and B areas
• Add value to force appreciation

[1:02:57] What Rod looks for in an area to buy multifamily

• Growth in population, income and jobs
• Research on Best Places or City-Data

[1:05:29] Rod’s take on the current multifamily landscape

• Hard to find good deals right now
• Best time to learn, market correction yields opportunity

[1:07:23] Why Rod recommends specializing in one market

• Must know what people want to be competitive
• Learn business in one location before expand

[1:10:18] Rod’s favorite tech tools for real estate investing

• Slack + Asana to communicate with team, manage projects
• Maximize social media to add value for potential clients

[1:11:20] Rod’s advice for aspiring multifamily investors

• Learn the business
• Take action

Connect with Rod

Rod’s Website

Lifetime CashFlow Through Real Estate Investing Podcast

Multifamily Community on Facebook

Multifamily Bootcamp

Tiny Hands Foundation

Books by Rod

Connect with Oliver

Big Block Realty

Oliver on Facebook

Oliver on LinkedIn

Resources

Tony Robbins

Grant Cardone

Dale Carnegie

Tom Hopkins

Zig Ziglar

Fiverr

Upwork

The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

The 5 Love Languages: The Secret to Love that Lasts by Gary Chapman

Rentometer

Rentbits

Apartments.com

Zillow

Craigslist

Best Places

City-Data

Glenn Gonzales on Lifetime CashFlow EP207

SpotCrime

Asana

Slack