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Founders Club - For Real Estate Entrepreneurs

Jun 23, 2020

Are you a real estate agent or investor worried about the impact of the virus outbreak on the real estate markets? Are you struggling to keep your business afloat in the wake of the pandemic?

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Our guest for today, Grant Cardone does not really need an introduction. Grant is a real estate mogul who has built a $2 Billion fortune from scratch.

In this episode, Grant joins Oliver to reveal a strikingly fresh perspective on the real estate and housing market. How can you make the most of the current situation to survive AND thrive? Grant shares how the current state of fear and uncertainty has given rise to some lucrative business opportunities in real estate. 

This show is full of actionable tips guaranteed to help you stand out in a tough market. We hope you enjoy this show!  

Key Takeaways:

  • 01:34 – Grant shares his success mantra 
  • 04:32 – Market crash or real estate opportunity?
  • 07:57 – Are the markets showing a knee-jerk reaction to COVID-19?
  • 08:21 – What can real estate agents do to fill up their sales pipeline?
  • 11:55 – From not being able to afford rent to owning $2 billion in real estate 
  • 12:32 – Do you have the right vehicle for success?
  • 13:26 – Do we have an emotional need to buy the house of our dreams?
  • 14:50 – Was there a spike in the housing market right after 9/11?
  • 15:54 – Will the current situation result in greater demand for large houses in suburbs?
  • 16:14 – How to make the perfect real estate pitch in the wake of the virus outbreak
  • 19:10 – Will things get uglier before they start getting better again?
  • 21:27 – Expert tips for surviving the imminent market crash 
  • 25:56 – How to pivot your messaging 
  • 31:51 – Grant shares how he raised 360 million dollars through social media in 2019
  • 34:13 – Is this a good time to hunt for real estate bargains? Grant shares his perspective
  • 34:22 – Will the work-from-home model suppress demand for commercial office space? Can we expect any tax incentives for homeowners shortly?
  • 37:27 – What effect will the virus outbreak have on multi-family investing?
  • 38:47 – Should you be analysing your real estate deals differently right now?
  • 41:20 – Grant shares his biggest real estate wins
  • 44:37 – Looking back, what is the ONE THING Grant would have done differently?
  • 47:37 – Grant’s parting advice – Follow the money



“It was a mental game before corona. It's even more mental now”.


“You can have the right attitude, you can have the right strategy, but if you don't have a vehicle that can propel you to Mars, you're not going to get there no matter how much you think about Mars, or how much you draw spaceships”.


“Fear is an indicator that you haven't accepted that the boogey-man is about to tear your face off”.


“I'd rather go to hell than sit in purgatory and wait it out”.

“I would tell you kids, follow the money. Go don't follow your heart. Don't follow your passion. Don't worry about what you're good at. Follow the money”.



Founder’s Club

Oliver Graf

Grant Cardone


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