Nov 3, 2020
Have you dismissed TikTok as a frivolous social media platform solely meant for “singing and dancing” teenagers? If yes, you are missing out on a gargantuan opportunity to supercharge your business.
Our guest for today, Rachel Peterson is the founder of Social Media United. Rachel has more than 439,000 followers on TikTok and is a part of the two-comma club on Click Funnels.
In today’s show, Rachel puts to rest some wrong, preconceived notions about TikTok and reveals various hacks to leverage this amazing tool for your business.
When it comes to online marketing and getting leads, how does TikTok stack up against tried and tested platforms like Facebook and Instagram? Is it true that TikTok caters to an extremely young demographic? Can you generate business from TikTok if you are a traditional business targeting an older, more established audience?
Additionally, we also discuss TikTok’s Chinese origins and discuss if you should be worried about data security at all.
We hope you enjoy this show!
“My personal favorite is to get them on my list or get them into the front end of a funnel, and then just nurture them the rest of the way like I would with any other traffic source.”
“I love evergreen educational content because there's a snowball effect of having all that on my profile.”
“We've got the four E's: we've got entertainment, and engagement and emotion. And then we also have evergreen content.”
“The beautiful thing is you have a marketing piece that can generate an exponential amount of views. In fact, right now we're averaging almost a million video views per day just on my platform alone.”