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Founders Club - For Real Estate Entrepreneurs

Nov 3, 2020

Have you dismissed TikTok as a frivolous social media platform solely meant for “singing and dancing” teenagers? If yes, you are missing out on a gargantuan opportunity to supercharge your business.

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Our guest for today, Rachel Peterson is the founder of Social Media United. Rachel has more than 439,000 followers on TikTok and is a part of the two-comma club on Click Funnels. 

In today’s show, Rachel puts to rest some wrong, preconceived notions about TikTok and reveals various hacks to leverage this amazing tool for your business.

When it comes to online marketing and getting leads, how does TikTok stack up against tried and tested platforms like Facebook and Instagram? Is it true that TikTok caters to an extremely young demographic? Can you generate business from TikTok if you are a traditional business targeting an older, more established audience? 

Additionally, we also discuss TikTok’s Chinese origins and discuss if you should be worried about data security at all.

We hope you enjoy this show!

Key Takeaways:

  • 00:00 – Rachel’s background information 
  • 01:40 – Why TikTok is THE best ultimate social media platform for promoting your business
  • 03:12 – Is TikTok overly frivolous?
  • 05:20 – Talking demographics – what is the age of a typical TikTok user? Should you advertise if you are targeting an older demographic?
  • 09:50 – Considering that TikTok is a Chinese platform, should you worry about data security?
  • 11:48 – Instagram vs. TikTok – how do they stack up?
  • 13:56 – How Rachel managed to build a 439,000-follower base on TikTok in a very short time
  • 14:58 – Using TikTok to supercharge other social media platforms
  • 17:05 – Expert tips for creating viral TikTok videos
  • 19:53 – How to create easily editable TikTok videos
  • 21:49 – How to discover trending topics on the internet
  • 23:26 – Is it a good idea to buy a pre-created TikTok account with a sizeable following?
  • 24:50 – What are the two kinds of TikTok videos?
  • 28:35 – How often should you post on TikTok?
  • 30:03 – Rachel shares her contact information
  • 30:53 – Different ways to convert a lead into a buyer on TikTok
  • 32:44 – How can you get a business or pro account on TikTok?
  • 34:33 – Can you run pay per click ads on TikTok?
  • 37:15 – How can you connect with your target audience on TikTok?
  • 39:38 – Discussing lighting and camera set-up
  • 44:49 – Some awesome tools that Rachel cannot live without


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“My personal favorite is to get them on my list or get them into the front end of a funnel, and then just nurture them the rest of the way like I would with any other traffic source.”

“I love evergreen educational content because there's a snowball effect of having all that on my profile.”

“We've got the four E's: we've got entertainment, and engagement and emotion. And then we also have evergreen content.”

“The beautiful thing is you have a marketing piece that can generate an exponential amount of views. In fact, right now we're averaging almost a million video views per day just on my platform alone.”


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