Mar 12, 2019
Real estate agents need leads to do business. And if you don’t have a robust sphere of influence, your business will flounder without a reliable pipeline of prospects. So, what are the best (and most cost-effective) online lead sources? Are there any no-cost strategies for attracting clients? And once you have built a database of online leads, what are the best tools to use for follow-up and conversion?
Kevin Markarian is Broker-Associate at Marker Real Estate, a San Francisco-based team of 55 agents that close an average of $3M each in business every year. An expert in online lead gen, Kevin is known for building the systems necessary to grow a database and automate follow-up, leveraging technology to compound results.
Today on the podcast, Kevin joins Oliver to explain how moving to a new city inspired his interest in online lead generation. He shares his favorite lead sources, offering insight into how he structures $2 Facebook lead ads and nurtures those leads long-term. Kevin also discusses the automation tools he uses to follow up on leads, hold agents accountable, and nurture his database. Listen in for Kevin’s FREE Craigslist and Yelp lead gen strategies and learn how to convert online leads at a high level!
[2:13] What motivated Kevin to master lead gen
[3:32] Kevin’s favorite online lead sources
[4:20] The differences among Facebook, Google and portals
[6:23] Kevin’s advice around consistent follow-up
[8:52] The fundamentals of Facebook lead ads
[13:15] The tools Kevin uses to automate follow up
[18:33] Other real estate tech platforms Kevin recommends
[24:26] How Kevin holds agents accountable for follow up
[26:55] Kevin’s FREE Craigslist strategy
[30:01] Jason Walters’ Yelp keyword strategy