Feb 15, 2019
Technology has made finding off-market properties more straightforward than ever. What used to take weeks of research sifting through public records can now be done in ten minutes or less with the right software! And the beauty is, you can layer the data to generate lists of potential clients who meet very specific criteria—and personalize the associated marketing directly to their particular motivations.
Today, Oliver is joined by Kent Clothier, President and CEO of Real Estate Worldwide, a multifaceted real estate education company. REWW offers its customers the proven systems used by Kent and his team and provides them with national data on cash buyers and private lenders. In all, Kent has bought and sold more than 5,000 houses, and his family’s property management business, Memphis Invest, boasts 5,000 properties under management. He also owns and operates Real Market Experts, 1-800-SELL-NOW FREE, Find Cash Buyers NOW and Find Private Lenders NOW.
On this episode of Founders Club, Kent shares his real estate origin story, discussing how he applied his background in the grocery arbitrage business to the process of wholesaling houses. He explains how he started 1-800-SELL-NOW to gain a competitive advantage in a hot market and eventually turned it into a national brand that supports aspiring entrepreneurs. Kent also addresses how his team came to develop a first-of-its-kind software product that uses datapoints to generate a list of vacant properties in the US and how they continue to layer data to make information more and more valuable. Listen in for Kent’s insight on marketing directly to the motivation of an investor, agent or mortgage broker and learn how you can leverage his strategies to find off-market properties and generate results—as quickly as possible!
[2:23] Kent’s real estate origin story
[11:00] How Kent got into marketing and education
[16:31] Kent’s innovative approach to real estate
[20:44] The origin of Kent’s real estate software
[25:53] The marketing piece of Kent’s software
[29:29] How Kent’s software works for multifamily
[30:51] Kent’s insight on leveraging technology