May 28, 2020
How can you pivot your digital marketing strategy in the wake of the coronavirus? What tips and tricks can you utilize to give your business more visibility and generate more leads in these trying times?
Our guest for today, John Lincoln is the CEO and Founder of Ignite Visibility.
In today’s show, John goes down the rabbit hole and discusses a bunch of marketing strategies guaranteed to give you the competitive edge. From lead generation to follow-up, we share how you can communicate effectively with your prospects and bump up your conversions.
Tools discussed in today’s show include YouTube ads, Facebook ads, HARO, Google Search Console and much, much more....
We hope you enjoy this show!
Key Takeaways:
Quotes:
“Just go from the gut. Tell what you really feel and be authentic. Try to get real specific with the audiences and scale out”
“We went into all the industries that were doing well and we doubled our media spend and we're able to make up almost all the revenue lost. We actually ended up having our biggest month”.
“So, what's that one main topic...that one main term, and then create more and more videos around it and just keep on growing your authority around that cluster”.
Resources: